Packaging, product imagery and launch design
A rose-gold retail pack, a buyer’s kit and a pop-up bakery for Dime’s live rosin pre-roll.
Watch launch filmDime needed a distinct identity for Donut, a glass-tip pre-roll with a live rosin core. The packaging also had to show where the rosin sits inside the flower.
Rose gold, custom lettering and a frosting drip connect the retail packaging, buyer’s kit and pop-up bakery. I developed the artwork and mockups, prepared the print files with separate finish layers, and wrote the print instructions for the manufacturer.
Early mockups tested gold, silver and rose treatments across the pack and retail display. The final rose-gold direction gave the frosting artwork more room and grouped the product callouts on one panel.
The same cutaway had to read on a narrow side panel and at campaign scale. I modeled and rendered it in Blender to show the rosin core, flower and glass tip in one view. Selected AI-generated assets provided source imagery for cannabis detail and material finishes in the final Photoshop composites.
The cigar band and circular cap sticker use the same donut mark at two scales. Rose-gold foil frames the band, and embossing gives the frosting and sprinkles relief against the dark base.
Raised UV gloss gives the outside of the buyer’s box a tactile finish. Inside the lid, the cutaway sits against a rainbow holographic sky. A custom foam insert presents four packs at an angle and holds the printed insert and business card in separate slots.
The booth doubled as a bakery counter where the team could serve donuts and introduce the product. The frosting drip meets at the corners of the canopy, and the checkerboard carries through the counter, side walls and table covering.
I drew the donut character and built the back print in Photoshop, pairing it with custom Freshly Baked lettering and the booth’s checkerboard.
The apron and visor carried the booth’s pink, black and checkerboard graphics onto the team’s uniform.
Checkerboard socks and enamel pins rounded out the uniform and gave the team smaller pieces to sell or give away at the show.
The folded retail postcard borrows the look of the pink bakery box, with raised UV gloss on the outside. Inside, the rainbow holographic sky frames the product cutaway and launch offer.
The film brings the product cutaway into motion, then closes on the finished packaging and buyer’s kit.
