As Simple Solar set out to refresh its image and connect with homeowners and recruits, I developed a rebranding strategy and marketing plan to shape a recognizable brand that stands apart in the solar industry.
Meet the Company:
Simple Solar is a dynamic company selling residential solar solutions to homeowners, primarily via door-to-door sales. With a dual challenge of constantly recruiting sales representatives due to the high turnover and selling solar solutions, the brand required a creative touch that catered to both its sales representatives and homeowners. After rebranding and taking over all visual content creation as Creative Manager, Simple was recognized by the Inc. 5000 as the 44th fastest growing private company in the nation.
