RAW is known for its pigments, vibrant colors, and standout style. I set out to create a brand that reflected that reputation, developing a new identity, product design, and digital campaigns to strengthen RAW’s place in the tattoo industry.
Meet the Company:
RAW Pigments, rooted in over two decades of pigment manufacturing expertise, stands as an emblem of purity, consistency, and innovation in the tattoo industry. Breaking into the tattoo ink scene in 2013, RAW embarked on a mission to deliver acrylic-free, vegan, and organic pigments that artists vouch for and clients love. As a trailblazing pigment company, RAW merges scientific precision with a passion for artistry. During my tenure, not only did I play a pivotal role in molding the brand's visual identity but also in shaping its narrative across multiple platforms, further reinforcing RAW's position as a global leader in premium tattoo pigments.