CycleBoard is redefining personal electric mobility. With more than 10,000 boards sold worldwide, I’ve partnered with CycleBoard on its brand, creative, and marketing work, helping the company build momentum and scale.
CycleBoard had a unique product—3-wheel electric vehicles that offered unmatched stability and versatility—but struggled to break through a saturated micromobility space dominated by lookalike e-scooters and bikes. The brand needed to shift public perception of "scooters", boost awareness, and clearly communicate its value across multiple use cases—commuting, recreation, even golf. With plans to scale, they also needed a compelling narrative to drive investment through crowd funding campaigns and marketing efforts.
